IN BRIEF
- V&A advised The BVA Family's shareholders on the group's sale to Ipsos.
- Ipsos gains BVA's behavioural expertise, establishing itself as a global market-research leader.
- Team: Fargeot, Lounis, Beaucamp (M&A); Pelletier-Capes (tax); Rousseau-Brunel (employment).
<h3>3 July 2025 – The BVA Family sells the group to Ipsos.</h3>
<p>Vivien & Associés has advised the shareholders of The BVA Family, a key player in the market research and behavioural studies sector, in the context of the sale of the group to Ipsos.</p>
<p>This strategic transaction enables Ipsos to acquire BVA’s expertise in customer experience monitoring and behavioural analysis. With this acquisition, Ipsos establishes itself as a global leader in market research.</p>
<p>The team was led by Judith Fargeot (partner), Elie Lounis (counsel) and Lucie Beaucamp (associate) on the M&A/corporate aspects, Marine Pelletier-Capes (partner) on the tax aspects and Marie-Emilie Rousseau-Brunel (partner) on labour law aspects.</p>
