Vivien & Associés has advised the shareholders of The BVA Family in the sale of the group to Ipsos.

Vivien & Associés has advised the shareholders of The BVA Family, a key player in the market research and behavioural studies sector, in the context of the sale of the group to Ipsos.

This strategic transaction enables Ipsos to acquire BVA’s expertise in customer experience monitoring and behavioural analysis. With this acquisition, Ipsos establishes itself as a global leader in market research.

The team was led by Judith Fargeot (partner), Elie Lounis (counsel) et Lucie Beaucamp (associate) on the M&A/corporate aspects, Marine Pelletier-Capes (partner) on the tax aspects and Marie-Emilie Rousseau-Brunel (partner) on labour law aspects.